Reputation Management in the Collaborative Economy

Without trust, eCommerce would collapse. When we purchase goods from a website we look for signs to assure us that we are not going to be scammed and that our financial information is protected. Whether it’s the now famous VeriSign logo or the key on a payment page, eCommerce vendors are critically aware that site security (a guarantee of trust) must be front and center. When it comes to peer-to-peer platform transactions, we can look to the reputational systems of eCommerce vendor sites ...